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The Most Trending Halloween Candy in 2014 for Each State

Looking to impress eager trick-or-treaters this Halloween? We put together a map featuring the candies and halloween treats that stood out the most, according to Google searches, for each state.

Americans seem to be traditionalists, with candy corn as a standout for the most states, specifically in Montana, North Dakota, West Virginia and Kentucky. Other classic candies that made the list include Reese’s Peanut Butter Cups, Kit Kats, and bubble gum. A couple of states went the healthy route, with Ohio searching for apples and raisins appearing in Maryland and Vermont. Houses in New Mexico are avoiding the sugar all together and going with pencils.

Is your favorite candy reflected in your state’s result? Check out the map below for the trendiest treat in each state:




In order to determine which candy stood out in search volumes for each state, we analyzed Google Search Volumes. To determine the specific winner in each state, we used Google Trends, which gives scores out of 100 for the popularity of a single search term. Some states had more than one candy with a score of 100, and since we could only choose one candy per state, we chose the candy that was more unique (for example, if apples and peanut butter cups were tied for 100, but peanut butter cups were already present in other states, we went with apples for that state).


    melissa morrissette2014-10-29 11:07:060


    this is a fun map! how did New Mexico land with pencils? kind of humorous. Thanks.


      SumoCoupon2014-10-30 10:00:160

      Ya no kidding! I feel bad for the New Mexicans, pencils taste like crap!

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